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Beta Free audit

What we audit

Six disciplines.
One Web Health Score.

Every audit assesses the same six disciplines, scored against the contemporary 2026 professional standard. Each discipline has a dedicated agent reading the site, citing real evidence, and naming the action that moves the score most.

The six disciplines

Discipline 01

Findability

Can search engines and AI assistants actually find, read, and understand your site? Findability is the foundation everything else stands on.

What we check

  • Same-host links matching about, services, pricing, contact, team, work
  • JSON-LD structured data (Organization, LocalBusiness, FAQPage, Person)
  • Title, meta description, canonical, H1 hierarchy
  • robots.txt, sitemap.xml, /llms.txt, /.well-known/llms.txt

Why it matters

If a site is invisible to Google and Perplexity, the rest of the audit is moot, no visitor ever arrives to be converted.

Run by Scout →

Discipline 02

Performance

How quickly does the site become useful on a mid-range mobile? Performance is the gap between curiosity and the back button.

What we check

  • Document size (bytes) and number of inline + external scripts
  • Image count, alt-text coverage, lazy-loading hints
  • Render-blocking CSS in <head>
  • Viewport meta, theme-color, mobile-specific markup

Why it matters

Every additional second of load time measurably reduces enquiries. Google also penalises slow pages in search results.

Run by Sprint →

Discipline 03

Credibility

Does a sceptical first-time visitor trust this business enough to share data, money, or an enquiry? Credibility is the largest single drop-off point on most SME sites.

What we check

  • Above-the-fold trust strip, logos, badges, accreditations
  • Cookie consent platform fingerprints (15+ known CMPs)
  • Security headers: HSTS, CSP, X-Frame-Options, Referrer-Policy
  • Privacy policy and terms reachable in fewer than two clicks

Why it matters

Visitors decide whether you are trustworthy in seconds. Missing trust signals, named directors, or a cookie policy compound into an enforcement, reputational, or conversion risk.

Run by Anchor →

Discipline 04

Clarity & UX

Can a real visitor, including one using a screen reader, a phone in sunlight, or a touch device, understand and use the site? Clarity is accessibility, usability, and design discipline under one roof.

What we check

  • H1 presence and uniqueness per page
  • Image alt-text coverage and lang attribute
  • Distinct font families on the page (>3 = visual noise)
  • Distinct font weights (<2 = no hierarchy; >7 = no system)

Why it matters

Equality Act 2010 makes WCAG-equivalent accessibility a legal requirement for UK businesses. Visual design discipline determines whether the audience perceives the brand as current and credible, a dated site loses every comparison click.

Run by Lens →

Discipline 05

Conversion

When a visitor lands, can they actually convert? Conversion measures the path from interest to enquiry, including every friction point along the way.

What we check

  • Number of CTAs and their specificity
  • Form field count and required-field ratio
  • Pricing visibility (transparent, hidden, "contact us")
  • Risk-reversal language: guarantees, free trials, money-back

Why it matters

Halving form length or fixing a vague CTA can double enquiry volume from existing traffic, usually a cheaper win than buying more traffic.

Run by Compass →

Discipline 06

AI Visibility

When someone asks Perplexity, ChatGPT, or Google's AI for a recommendation in your space, can the model cite your business confidently? AI Visibility is the discipline most audit tools skip entirely.

What we check

  • Schema.org types present on About, Services, FAQ pages
  • Author markup and timestamps on content
  • Factual claims (founded year, named clients, locations served) that are extractable
  • GPTBot, ClaudeBot, CCBot, PerplexityBot directives in robots.txt

Why it matters

Up to 30 percent of branded and high-intent queries now resolve in an AI assistant before a single page is clicked. Businesses absent from those answers are invisible to a growing chunk of buyers.

Run by Beacon →

Free vs paid

Every discipline runs at every tier. These are the places where the £49 Starter audit (coming soon, join the waitlist) adds material capability the free tier cannot deliver.

  • Clarity & UX · Run by Lens

    Free tier scores design DISCIPLINE only, font count, weight count, inline-style density. The £49 tier adds a vision-based review of the rendered design (typography quality, spacing, modernity, brand polish).

And the seventh agent

After the six finish, Brief writes the action list.

Brief is the last agent to run. After the six pillar agents finish, Brief reads every finding, picks the three to five actions that move the score most, and writes the executive summary.

Coverage by tier

What activates at each price point.

Every tier audits all six disciplines. The depth of each discipline, number of pages, third-party data, follow-up analysis, grows with the tier.

Findability

Run by Scout

  • Free

    (£0)

    • Five-page crawl with priority page selection
    • Tech stack and CMS fingerprinting
    • Structured-data extraction (JSON-LD)

  • £49

    (£49)

    • Fifty-page intelligent crawl

  • £149

    (£149)

    • Sitemap-prioritised page selection

  • £497

    (£497)

    Includes everything from the tier below.

Performance

Run by Sprint

  • Free

    (£0)

    • HTML weight and document-load timing
    • Render-blocking asset detection
    • Image and font optimisation flags

  • £49

    (£49)

    • Full Lighthouse audit (mobile + desktop)

  • £149

    (£149)

    • CrUX field data when available via Google PageSpeed Insights

  • £497

    (£497)

    Includes everything from the tier below.

Credibility

Run by Anchor

  • Free

    (£0)

    • Trust signal and social-proof recognition
    • CMP fingerprint detection (Cookiebot, Iubenda, Complianz, etc.)
    • Security header inventory
    • Companies House details from footer text

  • £49

    (£49)

    Includes everything from the tier below.

  • £149

    (£149)

    • Companies House API verification via Companies House
    • SSL configuration and certificate chain

  • £497

    (£497)

    Includes everything from the tier below.

Clarity & UX

Run by Lens

  • Free

    (£0)

    • Heading hierarchy + alt-text + lang audit (WCAG)
    • Design-discipline heuristics, font count, weight count, inline-style density
    • Reading age and CTA clarity scoring

  • £49

    (£49)

    • Full WCAG 2.2 AA audit (axe-core, every page)
    • Vision-based design review, typography, spacing, modernity, brand polish via Claude Sonnet (vision)

  • £149

    (£149)

    • Cognitive walkthrough per primary task

  • £497

    (£497)

    Includes everything from the tier below.

Conversion

Run by Compass

  • Free

    (£0)

    • Heuristic CRO assessment against Baymard benchmarks
    • Form friction and field count audit
    • CTA inventory across crawled pages

  • £49

    (£49)

    Includes everything from the tier below.

  • £149

    (£149)

    • GA4 funnel analysis and real CR data via Google Analytics 4
    • Customer journey assessment for primary task

  • £497

    (£497)

    Includes everything from the tier below.

AI Visibility

Run by Beacon

  • Free

    (£0)

    • Schema and machine-readability scoring
    • Tailored /llms.txt template for the owner
    • AI-crawler directive audit

  • £49

    (£49)

    Includes everything from the tier below.

  • £149

    (£149)

    • Live LLM citation testing (Perplexity, Claude, ChatGPT) via Anthropic + OpenAI APIs
    • Brand-mention monitoring across answer engines

  • £497

    (£497)

    Includes everything from the tier below.

Tiers cascade, anything available at a lower tier is also available at every tier above it.

Where we depend on third parties

Honest about external data.

The free tier reads the site itself. Paid tiers connect external services, your own Google Analytics 4, Search Console, Companies House, the Anthropic and OpenAI answer engines, to push the audit deeper. Nothing is shared without your explicit OAuth consent.

External source Activates from Used by
Google PageSpeed Insights Productised report (£149) Sprint
Companies House Productised report (£149) Anchor
Claude Sonnet (vision) Starter audit (£49) Lens
Google Analytics 4 Productised report (£149) Compass
Anthropic + OpenAI APIs Productised report (£149) Beacon

Meet the agents

Each discipline has a named agent. Curious how they think?

Read the agent profiles →

Ready when you are

See your six scores.

Five minutes, six disciplines, one Web Health Score. No card, no commitment, no email gate to see the result on screen.

Run my free audit
Run my free audit