Pricing
Free first. Pay only when there is something to fix.
Four levels. All start with the same six-pillar Web Health Score. You move up only if and when the audit gives you a reason to. Every paid tier has a refund.
Most owners start with the free audit. About one in thirty upgrade to Starter once they see the gap. That is the design.
Pricing tiers
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Most start here
No card · ninety seconds
Free audit
Free
See exactly where your site stands before you spend anything.
What you get
- Five-page intelligent crawl
- Live multi-agent dashboard
- Full Web Health Score, all six pillars
- Top issue per pillar
- AI Visibility readiness check
- Branded PDF report by email
Not included
- Multi-page crawl beyond five pages
- Full prioritised action list
- Competitor comparison
- 90-day roadmap
Guarantee. If the audit doesn't surface at least three issues you didn't know about, we'll review your site by hand at no cost.
Run free audit -
Coming soon
One-off · paid via Stripe
Starter
£49
The full list of what is wrong, ranked by impact, with fixes attached.
What you get
- Everything in Free
- Fifty-page intelligent crawl
- Full prioritised action list across all six pillars
- Implementation guidance per action item
- Competitor comparison (three competitors)
- WCAG 2.2 AA accessibility report across all crawled pages
- Deeper PDF report (25-40 pages)
- 20% off any re-audit on the same domain within 90 days
Not included
- 90-day sequenced roadmap
- GA4 and Search Console connection
- Backlink and keyword analysis
- Sixty-minute call with Gary
Guarantee. Full refund within 14 days if you don't find £49 of value in the action list. No questions asked.
Join the waitlist -
Coming soon
One-off · delivered within 48 hours
Pro
£149
A documented 90-day plan, GA4 connected, with the data behind every recommendation.
What you get
- Everything in Starter
- 90-day roadmap with sequencing, timing, and rough effort estimates
- GA4 and Search Console connected via OAuth
- Backlink and keyword visibility report
- Full WCAG 2.2 AA audit with remediation per violation
- Security and infrastructure scan
- Local SEO depth (GBP, NAP, citations)
- Brand and messaging review
- Customer journey assessment
- Written document, 48-hour turnaround
Not included
- Live call
- Implementation work
- Ongoing accountability
Guarantee. Full refund within 30 days if you can't identify at least one specific change you intend to make from the roadmap.
Join the waitlist -
Coming soon
One-off · sixty-minute video call
Sprint
£497
Hands-on session with Gary to pick the priority and plan the first move.
What you get
- Everything in Pro
- Sixty-minute video call with Gary Cheers
- Implementation priority discussion
- Written follow-up summary
- Direct introduction to Wingenious consulting if appropriate
Not included
- Implementation work itself
- Ongoing relationship without progression
Guarantee. Full refund (including the Pro tier underneath) if you don't leave the call with a specific priority and clear next steps.
Join the waitlist
By application
The AI-Ready Business Programme.
Twelve weeks of structured work to make your business actually ready to use AI. By application.
£4,500
Per seat · 12-week cohort · 6 businesses per cohort · 3 cohorts per year
- Weekly group sessions plus individual time with Gary
- Pre-cohort Pro audit included (£149 value)
- Materials, frameworks, recorded sessions
- Outcome agreed at intake (Web Health Score uplift or measurable enquiry gain)
- At-end outcome guarantee: support continues until the agreed outcome is met
Six seats per cohort. Three cohorts per year. Application required.
Implementation
Wingenious. The consulting practice behind the audit.
Retainer or project work for businesses that need an operator to fix what the audit found. Not self-serve, we talk first, then decide together if it's a fit.
From £2,500/month
Wingenious is the consulting practice behind freewebsiteaudit.ai.
Talk to WingeniousQuestions
What people ask about pricing.
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When can I buy the Starter, Pro, or Sprint audit?
The free audit is live now. The three paid tiers are in final testing and launch shortly. Join the waitlist on any paid tier card above and we will email you the moment checkout opens. Waitlist members get 20% off their first paid audit. -
Which tier should most people pick?
Start with Free. The £49 Starter is the right next step once free is live for you and has identified a real problem you want fixed properly. The paid tiers are coming soon, so for now the answer is Free. -
Why not just charge a subscription?
Most owners need a great audit once or twice a year, not every month. The £149 Pro audit gives you a 90-day roadmap; running it again before you've done that work wastes your money. We may add a quarterly Pro option later if customers ask for it. -
What does the £49 Starter not do?
It doesn't sequence the work into a 90-day plan, it doesn't connect to GA4 or Search Console, and it doesn't include backlink analysis. If those matter to you, the £149 Pro tier covers them. -
Is there a refund?
Yes on every paid tier. Fourteen days on Starter, thirty days on Pro, thirty days on Sprint. The terms are simple and stated above for each tier. -
How is this different from a £4,000 agency audit?
Our £149 Pro audit covers most of what an agency audit covers, faster, at a fraction of the cost. What you don't get is an agency partner ready to implement. That's what Wingenious consulting is for.