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Beta Free audit

About

Built by an operator who fixes websites for a living.

freewebsiteaudit.ai is the framework Wingenious already uses to qualify client conversations. We turned it into a free public tool because customers kept asking us to score their site before quoting the work.

Most audit tools are sold by people who could not pass them. I built this so the framework we already use at Wingenious is public, citable, and free to start with. If you want help after you have seen the score, talk to me.
Gary Cheers Founder, Wingenious Ltd
  • Founder, Wingenious Ltd (registered in England and Wales)
  • Teaches at Coleg Llandrillo Menai and Coleg Cambria Llysfasi
  • AI Breakfast Club host (paid cohort programme, three cohorts per year)
  • Thirty years building, breaking, and fixing websites
  • Based near Wrexham, North Wales

How we work

Four principles that shaped this product.

  1. Honest before persuasive

    The audit tells you what is wrong before it tells you what we can sell. If the audit says you're fine, we leave you alone.

  2. Published methodology

    Every pillar, every rubric, every weighting is documented and citable. You can audit our audit. Most of our competitors will not show you how their score is built.

  3. UK SME context, not enterprise

    The questions an enterprise marketing team asks are different from the questions a North Wales accountancy with twelve staff asks. We built for the second group.

  4. Operator-led, not vendor-led

    Wingenious is a consulting practice. The audit was the framework we already used internally. We turned it into a public tool because customers kept asking us to.

The connected estate

Five brands. One operator. One connected purpose.

Each brand serves a different stage of the customer relationship. The audit is where most people meet us. The cohort and consulting are where we do the deeper work.

  • Consulting practice

    Wingenious

    AI-driven business analysis and implementation for UK SMEs. Retainer and project work.

    Visit Wingenious

  • Front door

    freewebsiteaudit.ai

    This product. The audit Wingenious uses to qualify a client conversation before consulting starts.

    You are here

  • Lead generation

    northwales.ai

    Regional AI advisory for North Wales businesses. Practical, not theoretical.

    Visit northwales.ai

  • Paid training programme

    AI Breakfast Club

    Monthly cohort sessions in North Wales for owners learning to use AI in their actual business.

    Visit AI Breakfast Club

  • Community

    Digital Social Club

    The community arm. Free events, low-stakes peer learning, the layer beneath the paid cohort.

    Visit Digital Social Club

Why this, why now

Three things happened at once. AI Visibility, the question of whether a website is citable by ChatGPT, Perplexity, and Claude, became a real concern for owners. The pattern of watching named agents work in real time became the highest-perceived-value UX in AI products. And browser-native AI auditing started looking like a three-year horizon, not a ten-year one.

The strategic move was obvious: build brand authority and a proprietary benchmark dataset now, while the technology is still differentiating, so that when it commoditises the moats remain. The Web Health Score becomes a methodology people cite. The audits feed a UK SME benchmark nobody else can replicate. The consulting practice that the audit funnels into is where the work that matters actually gets done.

That is the bet. It is documented openly because the product behaves better when its operator is honest about what it is doing.

Start with the audit

See the score. Then decide if you want to talk.

Ninety seconds. No card. No sales call until you ask for one.

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