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Beta Free audit

17 audits running today UK SMEs only

The honest Web Health Score for British businesses.

Five pillars. Seven AI agents. One score out of 100, delivered in ninety seconds. Built by Wingenious for owners who would rather know than guess.

Run my free audit See the methodology
  • No card required
  • PDF report by email
  • Ninety seconds
Audit complete jonescleaning.co.uk

Example Web Health Score

63 of 100

Band

Solid foundations

Strong on findability. Credibility and conversion are leaving money on the table.

  1. Findability 17/20
  2. Performance 15/20
  3. Credibility 11/20
  4. Clarity 12/20
  5. Conversion 8/20
  6. AI Visibility 9/20

Real audit. Anonymised customer.

Built for UK SMEs in

  • Cleaning
  • Hospitality
  • Trades
  • Retail
  • Professional services
  • Health

Five pillars 20 points each

Every audit measures the same six things, in the same way, every time.

  1. Findability

    Agent Scout

    Whether the right people find you on Google, Bing, and the answers given by ChatGPT, Perplexity, and Claude.

  2. Performance

    Agent Sprint

    How fast, stable, and resilient the experience is on a real customer's 4G phone in the back of a taxi.

  3. Credibility

    Agent Anchor

    Whether the site convinces a sceptical UK SME visitor that you are trustworthy enough to send their first enquiry.

  4. Clarity

    Agent Lens

    Whether the message is readable, accessible to WCAG 2.2 AA, and unambiguous in the first fifteen seconds.

  5. Conversion

    Agent Compass

    Whether the journey from landing to enquiry actually works on the device and locale of your customers.

  6. AI Visibility

    Agent Beacon

    Whether Perplexity, Claude, and ChatGPT can describe and cite your business confidently when they answer a customer's question.

Open methodology

Audits should not be sold by people who could not pass them.

The Web Health Score is open. We publish every pillar, every rubric, and every weighting. If you disagree with how we score, you can audit our audit.

  • Nielsen 10 10 usability heuristics
  • WCAG 2.2 AA Accessibility
  • Cognitive Walkthrough Task-based UX
  • Fitts · Hick · Miller UX laws
  • Jakob · Doherty Consistency · responsiveness
  • CWV · INP Real-user performance

Read the full methodology

Free first

From free audit to one-off remediation sprint.

Every audit · no card

Free

Five pages. Full Web Health Score. Top three actions. Downloadable PDF report.

  • Five pages, intelligently chosen
  • Live dashboard you can screenshot
  • No card. No subscription trap.
Run free audit

  • One-off · coming soon

    £49

    Starter

    Fifty-page crawl. Competitor comparison. Prioritised 90-day action plan.

    Join the waitlist →

  • Per quarter · coming soon

    £149

    Pro

    Quarterly re-audits, change alerts, benchmark cohort comparisons.

    Join the waitlist →

  • One-off · coming soon

    £497

    Sprint

    Hands-on remediation sprint with Wingenious-grade reporting.

    Join the waitlist →
Thirty years of digital, fifteen of it cleaning up other people’s websites. The audit is honest. It tells you what to fix first, and what it costs you if you don’t. No upsells until you have seen something useful.
Gary Cheers, Founder · Wingenious Ltd

About the founder

Wingenious is the consulting practice. freewebsiteaudit.ai is the front door. Same person, just an honest score before the conversation.

More about Wingenious

Questions

What people ask before they run an audit.

Cannot find your question? Use the contact form and you will get a real reply within a working day.

  • Is the audit really free?
    Yes. Five pages, the full Web Health Score, your top three actions, and a downloadable PDF. No card and no email gate until you ask for the PDF.
  • How long does it take?
    About ninety seconds end-to-end. You watch the seven agents work in real time on the live dashboard.
  • What do the seven agents do?
    One per pillar (Scout, Sprint, Anchor, Lens, Compass) plus Beacon (AI visibility) and Brief (synthesis). Each one is named and credited so you can see exactly which checks produced which finding.
  • How is this different from PageSpeed Insights or a Lighthouse report?
    PageSpeed measures performance only. Lighthouse covers four categories with a single audience in mind. The Web Health Score covers six pillars from a UK SME customer’s point of view, with concrete remediation tied to revenue impact, not just numbers. AI Visibility is one of those six — almost no incumbent tool measures it.
  • Will you sell my data?
    No. Audits are stored on Hetzner servers in Germany for thirty days for re-run purposes, then deleted. We don't sell, share, or rent your details. See the privacy policy for the full picture.
  • I run a Wix or Squarespace site. Does it still work?
    Yes. The audit is platform-agnostic. We crawl the live site exactly as your customers see it.

Audits running right now · 17 today

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Ninety seconds. No card required. Full PDF report by email. The audit watches itself work.

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